Why Is Atlanta Local SEO Marketing Important For Your Small Business?
If you own or run an Atlanta small business, then local SEO is critical to your growth in your community.
Let’s face the facts upfront and cut the crap if your customers are searching for your product & services and all they see is your competition in Google you have a problem.
Atlanta local SEO marketing is one of the most effective ways to grow your business online.
Not the old way of just building bad backlinks to your site like other digital marketing agencies deploy. Focus on quality content optimized for more sales, fewer clicks.
The big picture is to have a fast website that converts all the traffic from your new SEO campaign. Start with a strong headline that captures the buyer’s attention, and always give them tones of value with your content.
Don’t let your local competition get away with the business you deserve.
Start your local SEO marketing campaign now.
We offer a winning formula and the fastest way to increase traffic and convert new customers for your local small business.
Local customers are searching for a business like yours every day. It really doesn’t matter what industry you are in if someone needs a product or service they most likely will turn to a search engine like Google, Bing, or Yahoo.
Just A Few Nerdy Statistics From Our Friends At Wordstream.com
3.5 billion Google searches are made every day. (Internet Live Stats)
The volume of Google searches grows by roughly 10% every year. (Internet Live Stats)
Every year, somewhere between 16% and 20% of Google searches are new—they’ve never been searched before. (Internet Live Stats)
90% of searches made on desktops are done via Google. (Statista)
35% of product searches start on Google. (eMarketer)
34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot
Getting your website ranked high in local online search engines is a pretty big deal for you and your business. If you poll your customers I would bet over half of them found you with an online search.
Using tools like Google search your customers can do some research before deciding where to spend their money.
Today’s customers are more informed decision-makers and will research local businesses to gather information such as Google reviews, pricing, and location.
Right now the difference in you getting more customers from local search marketing is your competition. Do a Google search for your product or service and include your city (Hair salon + Atlanta Ga).
If you were a hair salon in Atlanta Ga. you would want to be in the 3 pack maps section preferably #1 spot.
Next, you would want to be in the organic listings as far up top as possible. Now you will see directories like Yelp, Atlanta Magazine and such. These are hard to beat so shoot for just below them if possible.
Looking at some keyword research we can see that the search comes back with 590 monthly searches. Imagine if your business could just get 10-20% of that traffic a month? How would it impact your sales and revenue each month?
What Steps Should You Take To Ensure Your Business Is Local SEO Ready?
Now that you understand the importance of local SEO marketing let’s go over how to get you started.
The first thing we suggest is an SEO audit on your current website. It’s important that your website is up to date and optimized for SEO.
Need An SEO Audit? We Can Help! Get A FREE Website Report Today!
1. Local Keywords Related To Your Business
The first step when optimizing your website for your Atlanta local SEO marketing campaign is to use keywords your customers will search to find you.
For instance, if you are a home remodeling company you would want to use the keyword (home remodeling Atlanta GA).
Depending on the competition this keyword could be very difficult to rank for locally.
We suggest looking into longtail keywords that are more specific that someone would search for with a lower competition rating. A good example would be (home remodeling contractors Atlanta ga).
Using a keyword tool like Uber Suggest can help you in determining the right keywords for your business. We also recommend you keep an excel spreadsheet with local SEO keywords you think someone might search to find you online.
2. Quality Optimized Content Wins
One of the most important parts of getting your website ranked in search engines is quality content.
Just as important as the quality is the quantity you add to your website. Google loves informative lengthy content.
You will want to use the best practices when writing your articles and content. It’s important to have the keyword in your heading, first paragraph, and at the end of your article.
Don’t overdo it and try and stuff your keywords in the copywriting. This is an old black hat SEO technique that will get you in trouble with search engines.
We suggest you take the right steps and hire a professional copywriter it will pay off big time.
3. Meta Descriptions & Image Alt Text
The meta description lets the person searching know what the content on the page is all about. It also lets Google understand how to place it in the SERPS.
It’s critical to optimize the meta description with the keyword you are trying to rank for. Summarize what the content is all about in less than 155 characters or less.
The meta description is meant to get the click on your webpage. Having a good click-through rate is important for your rankings as it tells Google and the user the content is worthy and readable.
A good meta description should have a call to action and explain exactly what the content is about. Include the key phrase in the beginning if possible.
Image Alt Text
Image alt text or alternative text is an HTML tag that tells us what the image is all about. It is good practice to use alt text when working on optimizing your website.
Let’s say an image doesn’t load on your site for some reason. The alt text will appear letting the user know what the image was all about. It creates a good user experience when someone is on your webpage.
Search engines have a way of going through your site which they call spiders. These spiders go through your content and when they come to an image the alt tag will let the spiders understand what the image is about and how to rank the image.
Using meta descriptions and alt text is good on-page SEO best practices. Without doing so can critically affect your Atlanta local SEO marketing.
4. Local Directory Citations
Local citations are online mentions of your business name, address, and phone number among other key information. This is referred to as “NAP”.
local directories like Yelp, Yellow Pages, and Mapquest are just a few examples of good places to start with your citations.
There are literally thousands of online directories that you can list your business. Not all are created equal though so stick with industry-specific directories first and foremost.
To learn more about how powerful local SEO citations can be visit Moz.com.
Listing your business on citation directories can be time-consuming and a lot of work. Luckily we offer you a citation building service
5. Schema Markup
One of the most underutilized techniques in SEO is the application of Schema Markup. Master Schema and you boost your results in search engines exponentially.
Schema markup is an actual code snippet placed on your website that tells search engines to return important information to people searching for your products and services.
A shared open-source vocabulary created by Google, Microsoft, Yahoo, and Yandex. The metadata used helps not only tell the user what the content of the website is about but the quality it holds.
Visit Schema.org where you will find examples of schema & structured data examples to use for your website and SEO.
Don’t hesitate to implement schema for your website chances are you can outrank your competitors as most are not utilizing it.
6. Google My Business Listing
When you are setting up your small business local SEO it’s strategically important to set up a Google My Business listing.
If you have ever searched for a business on Google you would of likely landed on a results page. Just off to the right of the results, you would see a Google My Business listing for the company.
Just as you would guess Google wants you to succeed and reach your local customers and is why they have come up with a solution.
Google My Business is a powerful tool every business should utilize. The best way to get the most from GMB is by optimizing it using the keywords you want to rank for.
Here we want to share some of the ways Google My business can help your business get found.
- It has an APP you can download and edit your business information at any time anywhere.
- Add your products and services along with pricing.
- Send your happy customers to your GMB and get as many reviews as you possibly can. Make sure you deliver excellent customer services and shoot for 5 stars always.
- Post updates to products and services or creates a special offer for new customers. Add call to action buttons, images of your location or work you have done. Use it often and be sure to also use keywords.
- View insights into how many people viewed your business in Google. Track which images get viewed most as well and you actually picked up the phone to call you.
Google my business is a free tool created to help your business grow online. If you aren’t taking advantage of it start today. We can set up and optimize your Google My Business listing for you so you get the best results.
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Below you will find a powerful download that we have put together for you. It is always our primary goal to give you as much value as we can.
In the report, we give you everything you will need to crush your competition and steal their customers right out from under them.
Most new businesses fail within the first year due to a lack of information and skills to create an awesome online presence.
Your primary objective for your business should be to generate sales from day one. Without sales and a continuous stream of revenue you won’t last long.
Follow the guide and you will be off to a great start and anywhere along the way you need help contact us we love to help grow local small business owners. Speak to a small business strategist 404-599-2586
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