Click Through Rate Optimization – CTR The New Backlink?

What Is Click Through Rate Optimization (CTR)?

Click through rate is a measurement of visitors who see your links and the amount of them who click on them.

The key performance metric is measured by dividing clicks and impressions then multiplying by 100.

An example might look like this.

CTR = (300/1350) * 100 = 22.2%

CTR is a significant digital marketing number when running Google ads, SEO (search engine optimization), and email marketing.

The click-through rate metric is essential and will help you track your website traffic and user interaction.

You can track pages on the site that are optimized for conversions.

The higher the CTR, the more likely a website visitor might convert into a paying customer.

Optimizing your web page titles and meta descriptions can give you a good CTR and increase the visitor count.

Website Click Through Rates

Website metrics refer to clicks, click-through rates, and percentage of traffic to your website or paid ads.

If your website has a low click through rate optimization, this can be a few things like website speed, copy/content, and site structure.

Google has put interest in websites with a right click-through rate.

It tells search engines for people to find the information you are providing is easy to access and delivers value.

Some industry leaders are whispering that a good click through rate is as valuable if not more valuable than a backlink.

Website Click Through Rates

Website metrics refer to clicks, click-through rates, and the percentage of traffic to your website or paid ads.

If your website has a low CTR, this can be a few things like website speed, copy/content, and site structure.

Google has put interest in the website with a reasonable click-through rate. It tells search engines for people to find the information you are providing is easy to access and delivers value.

Some industry leaders are whispering that a right click-through rate is as valuable if not more valuable than a backlink.

What is the difference between clicks and click-through rate?

When measuring a website, email, or paid advertising, two very similar metrics are “Clicks” and “Click-through rate”.

Often confused as being the same, but the two are quite different. Let’s clarify what each metric stands for and understand how knowing the difference can benefit your project’s success.

Let’s Talk About Clicks

Let’s say someone lands on a blog post on your website about plumbing.

You happen to own a plumbing company. In the blog post, you create a CTA (call to action) button offering your services.

A click is tracked by how many times someone clicks on the button.

We can track this by setting up a goal in Google analytics. Each time the button is triggered, we follow it as a click.

Let’s Talk About Click-Through Rate 

Click-through rate is measured by how many people saw your blog post and opened it and then clicked the link button for your plumbing services.

If 500 people see the blog post, and 200 open to read it and 100 people click your link button you would have a click-through rate of 50%.

Click Rate: This is the percentage of people who clicked a link in your email out of the people who were delivered your email. 

Click-Through Rate: This is the percentage of people who clicked a link in your email out of the people who opened your email.

For Example:

Total Delivered: 500
Total Opened: 300
Total Link Click: 200

Click Rate: (200/500)*100 = 40%
Click Through Rate: (200/300)*100 = 66%

Engagement VS Links

The web is ever-changing, and what’s working yesterday isn’t working today.

Google is the gatekeeper and what they favor is the gospel.

Link building has been a critical factor in growing website traffic.

It shows Google that your site’s information is valuable and other websites with authority link back to your content.

Links are still influential in ranking your site in Google.

Engagements and traffic have become the links for your website to move up the rankings.

Building authority and influencing through knowledge is what Google and other search engines are focused on now.

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