What’s Google My Business Marketing And How Can It Benefit My Small Business?
Every local small business marketing plan should start by registering with Google My Business.
Google my Business is a free platform that allows you to list your business as a local merchant or business. No matter what type of service or product you provide you can signup today and have your business registered.
Think Google My Business marketing like back in the day we had Yellowpages and when you needed a plumber you would reach for a big heavy book and search out for the section with all the plumbers.
Your Google My Business profile is your business listing only Google makes it much easier to find you without flipping through thousands of pages.
Now think of it as your customers searching for your business and services. Once they enter a keyword + your city google takes the user to a page where they will see a map section with 3-4 top businesses that have optimized Google My Business pages.
Below the mop section, you will see the organic section where more business listings will show up. The organic listing is generally optimized from your website.
Whether you have a website or not having a GMB can increase the likelihood of you being found on Google search when customers are looking for your type of service or product.
Benefits of having a Google My Business marketing plan:
- Appear in search results
- Appear in Google maps
- Add the name of the business
- Add the address of the business
- Allows for online reviews
- Schedule appointments
- Add business hours
- Add photos of business inside and outside
- Write a post to let viewers know about promotions or new products.
- Run promotions for business
- View insights on how many people view your GMB, or called your business.
It is important you stay up to date with your Google My Business by adding a post, replying to people when they leave reviews. This shows Google you are engaging with visitors and care about the user experience.
Does Google My Business Help SEO?
Any Atlanta local SEO marketing expert will start every SEO campaign by setting up the business Google My Business Profile.
A well-optimized GMB is sometimes all you need to have Google recognize you in search. Although it is advised to have a well-optinized keyword-rich website to work alongside.
SEO is a broader subject which we will cover in another article to come. But we advise you to set up a Google my business marketing strategy today.
Google accounts for more than 80% of online searches so having a strong Google Marketing plan in place is essentials to all small businesses.
Google My Business Setup & Optimization
Before we move forward I want you to go ahead and register your business for a Google my Business page now. If you already have a GMB follow along as we optimize for success.
You will need a Gmail account before starting so if you don’t already have one sign up here.