What’s Google My Business Marketing, And How Can You Benefit?

Every local small business marketing plan should start by registering with Google My Business.

Google my Business is a free platform that allows you to list your business as a local merchant or business. No matter what type of service or product you provide you can signup today and have your business registered.

Think Google My Business marketing like back in the day we had Yellowpages and when you needed a plumber you would reach for a big heavy book and search out for the section with all the plumbers.

Your Google My Business profile is your business listing only Google makes it much easier to find you without flipping through thousands of pages.

Now think of it as your customers searching for your business and services. Once they enter a keyword + your city google takes the user to a page where they will see a map section with 3-4 top businesses that have optimized Google My Business pages.

Below the mop section, you will see the organic section where more business listings will show up. The organic listing is generally optimized from your website.

Whether you have a website or not having a GMB can increase the likelihood of you being found on Google search when customers are looking for your type of service or product.

Benefits of having a Google My Business marketing plan:

  • Appear in search results
  • Appear in Google maps
  • Add the name of the business
  • Add the address of the business
  • Allows for online reviews
  • Schedule appointments
  • Add business hours
  • Add photos of business inside and outside
  • Write a post to let viewers know about promotions or new products.
  • Run promotions for business
  • View insights on how many people view your GMB, or called your business.

It is important you stay up to date with your Google My Business by adding a post, replying to people when they leave reviews. This shows Google you are engaging with visitors and care about the user experience.

Does Google My Business Help SEO?

Any Atlanta local SEO marketing expert will start every SEO campaign by setting up the business Google My Business Profile.

A well-optimized GMB is sometimes all you need to have Google recognize you in search. Although it is advised to have a well-optimized keyword-rich website to work alongside.

SEO is a broader subject which we will cover in another article to come. But we advise you to set up a Google my business marketing strategy today.

Google accounts for more than 80% of online searches so having a strong Google Marketing plan in place is essentials to all small businesses.

Google My Business Marketing

Google My Business Setup & Optimization

Before we move forward I want you to go ahead and register your business for a Google my Business page now. If you already have a GMB follow along as we optimize for success.

You will need a Gmail account before starting so if you don’t already have one sign up here.

Next just follow along with the video provided below.

Professional Google Business Listing Profile Setup

A lot of businesses don’t have a Google business listing, and even if they do, it’s often not optimized.

Not having a Google business listing is like not having a website at all. It’s the first place people will look for you, and if you’re not there, they’ll find your competition instead.

WAYOUT can get you set up with a Google business listing that is optimized for your business.

We’ll make sure your listing is complete and accurate, and that it appears as high in the search results as possible.

Google Maps For Business Account

A Google Maps for Business account can help you promote your business and connect with customers. With a Google Maps for Business account, you can:

  • Add your business to Google Maps and get detailed driving directions to your location
  • Create a custom map to showcase your business or website
  • Add pictures and videos of your business to make it stand out
  • Get real-time traffic updates and alerts to help you plan journeys effectively
  • Make sure that your listing appears at the top of search results when people search for businesses like yours
google maps

Delaware Website Design Strategic Planning

WAYOUT Digital Marketing is the best choice for web design. We’re a team of passionate, experienced professionals who are dedicated to helping businesses grow through digital marketing.

Our mission is to help our clients achieve their goals by providing them with cutting-edge technology and strategies that will drive traffic, increase sales, and build brand awareness.

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