How A Facebook Messenger Chatbot Changed My Marketing Strategy

Facebook messenger bots aren’t new to the digital marketing arena.

We have seen some of the industry’s top names using chatbots to grow small businesses online for a few years.

We have come to understand that social media is a vital part of building brand awareness.

If your company doesn’t use social media marketing these days, you can bet you are behind the competition.

But what is the best way to turn a Facebook audience into paying customers?

Start with a Facebook messenger chatbot on your business page.

I like and recommend ManyChat, but there are many chatbot applications you can choose for your business.

New Business Starts With A Facebook Conversation

As digital marketers, we know if we can get potential clients communicating with us, they will be more likely to hire us.

The same goes for any business selling products or services online.

Adding a chatbot messenger app can increase your option rates and build new relationships.

Messenger chatbots allow us to do just that; it’s a great way to start a conversation and continue communicating with users while building a long-term relationship.

 

Facebook Messenger Chatbot Open Rate vs. Email Open Rate

Email marketing

If you have been in marketing for some time, you have probably tried email to grow your business.

Email is still one of the best ways to reach your subscribers and keep them up to date on your products and services,

Hopefully, you have the right email opt-in on your website. You want to have visitors give you their email address in return for something they want or need,

Then you can nurture them and build brand awareness with hopes they will do business with you in the future.

Your average email open rate should be between 15-25%.

Your average click-through rate should be about 2.5%.

Your average click-to-open rate should be between 20-30%.

 

FB Messenger Bot Marketing

Facebook messenger can be a potent tool if used right.

Unlike email marketing, it’s tough for people to ignore you when you send out a Facebook message.

You have been there, right? You know someone sends you an email, and you send it straight to the trash, or even worse the spam folder.

With messenger marketing, it’s hard for someone to ignore when you message them on Facebook.

Facebook Messenger broadcasts have an average open rate of 80%. 

Click-through rates (ctr) are closer to 13% for messenger.

That is a significant increase over email marketing results, wouldn’t you say?

Facebook-messenger-chatbot-marketing

Web Design Strategic Planning

WAYOUT Digital Marketing is the best choice for web design. We’re a team of passionate, experienced professionals who are dedicated to helping businesses grow through digital marketing.

Our mission is to help our clients achieve their goals by providing them with cutting-edge technology and strategies that will drive traffic, increase sales, and build brand awareness.

Atlanta web development

Are You Tired Of Spending So Much Money On Digital Marketing Agencies With No (ROI) Return On Investment?

Digital marketing is a huge part of your business, but you don't have the time or resources to manage it yourself. That's why you need WAYOUT Digital - we'll take care of all your digital marketing needs so you can focus on what matters most.

We are a full-service digital agency that specializes in SEO, PPC, and social media management for small businesses like yours. Our team has over 10 years of experience working with local businesses just like yours and we know how to get results!

Contact us today to learn more about our affordable monthly packages and see if we’re the right fit for your business!

Fast-Track Your Business Growth Today

Wayout Digital
30 S Clayton St #1005 Lawrenceville, GA 30046 30046
Monday, Tuesday, Wednesday, Thursday, Friday9:00 am – 5:00 pm
Saturday, Sundayclosed
+1-404-599-2586