How A Facebook Messenger Chatbot Changed My Marketing Strategy
Facebook messenger bots aren’t new to the digital marketing arena.
We have seen some of the industry’s top names using chatbots to grow small businesses online for a few years.
We have come to understand that social media is a vital part of building brand awareness.
If your company doesn’t use social media marketing these days, you can bet you are behind the competition.
But what is the best way to turn a Facebook audience into paying customers?
Start with a Facebook messenger chatbot on your business page.
I like and recommend ManyChat, but there are many chatbot applications you can choose for your business.
New Business Starts With A Facebook Conversation
As digital marketers, we know if we can get potential clients communicating with us, they will be more likely to hire us.
The same goes for any business selling products or services online.
Adding a chatbot messenger app can increase your option rates and build new relationships.
Messenger chatbots allow us to do just that; it’s a great way to start a conversation and continue communicating with users while building a long-term relationship.
Facebook Messenger Chatbot Open Rate vs. Email Open Rate
Email marketing
If you have been in marketing for some time, you have probably tried email to grow your business.
Email is still one of the best ways to reach your subscribers and keep them up to date on your products and services,
Hopefully, you have the right email opt-in on your website. You want to have visitors give you their email address in return for something they want or need,
Then you can nurture them and build brand awareness with hopes they will do business with you in the future.
Your average email open rate should be between 15-25%.
Your average click-through rate should be about 2.5%.
Your average click-to-open rate should be between 20-30%.
FB Messenger Bot Marketing
Facebook messenger can be a potent tool if used right.
Unlike email marketing, it’s tough for people to ignore you when you send out a Facebook message.
You have been there, right? You know someone sends you an email, and you send it straight to the trash, or even worse the spam folder.
With messenger marketing, it’s hard for someone to ignore when you message them on Facebook.
Facebook Messenger broadcasts have an average open rate of 80%.
Click-through rates (ctr) are closer to 13% for messenger.
That is a significant increase over email marketing results, wouldn’t you say?
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