Atlanta Social Media Leads Expert | Facebook Advertising
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Targeted Facebook Advertising For Your Business
Do Facebook Ads Work?
- 22% of the world’s population is made up of active Facebook users, including 68% of adults in the United States.
- 76% of users look for interesting content on Facebook and content consumption on Facebook has increased by 57% since 2014.
- 66% of social media users log on to learn about new products and services.
- Customers who like a business on Facebook are 79% more likely to make new purchases than non-fans.
- A 2019 study found that 52% of consumers were influenced by Facebook when making both online and offline purchases—and rising.
- Facebook’s hyper-targeted custom audiences feature lets you advertise so specifically that advertisers have seen their new customer acquisition costs decline by as much as 73%.
- When it comes to building awareness, the average cost per thousand impressions (CPM) for Facebook ads is around $7.29 versus upwards of $35 for television commercials.
- Facebook is also useful in the B2B realm—73% of people say they use Facebook for professional purposes.
All in all, it seems pretty clear that Facebook has a great deal of potential when it comes to delivering an appreciable return on any business’s marketing investment. Call Wayout Digital 404-599-2586.
Free Facebook Page Audit
“We found the process of working with Scott a very easy one. We had a tight budget as a non-profit and needed to grow our awareness. He has helped us target the right people interested in our foundation. “
– Jennelle
All The Right Reasons to Advertise on Instagram
Let’s discuss Instagram advertising. Instagram advertising offers a unique opportunity for brands to engage with their audience.
Since Instagram ads appear in feeds like any other post, they aren’t as obvious or disruptive as typical ads.
They provide a natural way to encourage users to learn more about your business or product.
- According to Instagram, this platform has 25 million business profiles, and over 200 million users visit at least one business profile daily<
- 80% of Instagrammers follow at least one business.
- According to Instagram, 75% of Instagram users visit a website, buy clothes, or try a new restaurant/hotel after looking at an Instagram advertising post.
- 60% of people said they discover new products through the network.
- 51% of Instagram users access the platform daily, and 35% say they look at it several times daily.
- Believe it or not, brands are using Instagram to promote their name or ideas to gain more engagement.
- There are more than 2 million advertisers worldwide using Instagram ads.
- 80% of influencers prefer Instagram for brand collaboration.
- Instagram Stories
has more than 400 million daily active users. - 70% more likely to buy via mobile
With 700 million monthly active users, there’s no denying Instagram’s power and reach.
What was once a simple photo-sharing app has transformed into an immersive social experience that allows users to explore a company’s visual identity. Hire an Atlanta Social Media agency like WAYOUT Digital.
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Don’t let your digital marketing drive traffic to the competition. Contact WAYOUT Digital Marketing in Atlanta.